Pricemoov
A Product Designer at global provider of next-generation price management and optimization solutions
Year
2022-2023
Client
Pricemoov. Paris, France / Worldwide
As the only product designer in the startup I provided
I
Research, interviews, planning, strategy creation, workshop holding & participation. CJM, UJM, ideating, UX architecture improvement
II
Close collaboration with the leadership, product managers, sales, CSM, front-end & backend teams. The whole process was user-centred, built on the agile & design-first approach.
III
Wireframing, UI, prototyping, iconography, data visualisation as a part of evolution, improvement and full redesign of the platform.
Case study 1
Creation, implementation & maintaining of the Design System
Background
We recognized the need for a cohesive and scalable design system to ensure consistency and efficiency across the Pricemoov Platform’s UI & UX.
Discovery Phase
Objective:
Key Activities:
Outcome:
Understand the current state of the platform, user needs, and future design requirements
Conducted a comprehensive audit of the existing UI components and design patterns
Collaborated with cross-functional teams to gather insights into user pain points and requirements
Researched industry best practices and emerging design trends
A detailed understanding of the current design landscape
Definition Phase
Objective:
Key Activities:
Outcome:
Define the goals and scope of the design system
Conducted a comprehensive audit of the existing UI components and design patterns
Collaborated with cross-functional teams to gather insights into user pain points and requirements
Researched industry best practices and emerging design trends
A detailed description of the design landscape and a list of design system requirements
Ideation and Design Phase
Ideation and Design Phase
Objective:
Key activities:
Outcome:
Create a set of reusable UI components and establish a visual language
Collaboration with developers.
Design and iteration on UI components such as buttons, forms, and navigation elements
Creation of the visual language, including a colour palette, typography, and iconography
A comprehensive set of UI components and a visually cohesive design language
Create detailed documentation for the Design System
Documentation of the design principles, usage guidelines, and accessibility standards
Development of a pattern library with code snippets for developers
Guidance on responsive design and interaction patterns
A well-documented design system ready for implementation
Documentation Phase
Objective:
Key Activities:
Outcome:
Collaborate with the development team to implement the Design System
Worked closely with developers to ensure seamless integration
Conducted training sessions to familiarize the team with the design system
Addressed any implementation challenges and iterated on components as needed
A successfully integrated design system into the Pricemoov platform
Development and Integration Phase
Objective:
Key Activities:
Outcome:
Testing and Iteration Phase
Conducted usability testing to identify any inconsistencies or usability issues
Objective:
Worked closely with developers to ensure seamless integration
Collected feedback from developers for iterative improvements
A refined and stable design system ready for broader use
Key Activities:
Outcome:
Adoption and Maintenance Phase
Promote the adoption of the design system and establish ongoing maintenance processes
Objective:
Conducted training sessions for new and existing team members
Established a process for updating and maintaining the design system
Monitored usage and collected feedback for continuous improvement
An adopted and maintained design system that enhances efficiency and consistency across Pricemoov's platform
Key Activities:
Outcome:
“Miriam is a fantastic Product Designer and I have enjoyed our daily collaboration as part of Pricemoov’s product team. I especially appreciate Miriam’s unique talent to combine a modern and organized design language with user-centric and task-oriented design principles. By suggesting UX enhancements proactively, Miriam has tremendously contributed to our product success. She is a valuable asset for every product team!”
— Tobias Jauss, Senior Product Manager
Case study 2
Designing a simulation module
Background
Together with the Product team we recognized the need to enhance the platform capabilities by introducing a simulation module. The goal was to empower users to predict and analyze pricing scenarios, allowing for more informed decision-making. This case study delves into the design process of creating the simulation module.
Discovery Phase
Understand user needs, business requirements, and technical constraints
Objective:
Conducted stakeholder interviews to gather insights on user expectations and business goals
Collaborated with the development team to understand technical feasibility
Analyzed existing user data to identify pain points and areas for improvement
A comprehensive understanding of the requirements, user personas, and technical constraints
Key Activities:
Outcome:
Ideation Phase
Brainstorm ideas and concepts for the simulation module
Objective:
Held cross-functional workshops involving product managers and developers
Generated wireframes and mockups to visualize potential solutions
Prioritized features based on user value and business impact
A set of wireframes and mockups representing various design concepts, along with a feature roadmap
Key Activities:
Outcome:
Prototyping Phase
Create interactive prototypes to validate design concepts
Objective:
Developed high-fidelity prototypes using design tools
Conducted usability testing with a sample of target users to gather feedback
Iterated on the prototypes based on user input and stakeholder feedback
Validated design concepts, identified potential issues, and refined the user interface for optimal user experience
Key Activities:
Outcome:
Development Phase
Collaborate with the development team to implement the finalized design
Objective:
Worked closely with developers to ensure design feasibility
Conducted regular check-ins to address any design-implementation challenges
Provided design assets and documentation for a seamless development process
A fully functional simulation module integrated into the Pricemoov platform
Key Activities:
Outcome:
Testing Phase
Thoroughly test the simulation module for functionality and user experience
Objective:
Conducted both automated and manual testing to identify and address any bugs
Collected user feedback through beta testing to ensure real-world usability
A set of wireframes and mockups representing various design concepts, along with a feature roadmap
Key Activities:
Outcome:
Deployment Phase
Gather insights from user adoption and assess the impact on business goals
Objective:
Conducted both automated and manual testing to identify and address any bugs
Collected user feedback through beta testing to ensure real-world usability
A successfully deployed simulation module enhancing Pricemoov's pricing management platform
Key Activities:
Outcome:
Post-Launch Evaluation
Release the simulation module to users
Objective:
Analyzed user engagement metrics
Collected feedback through surveys and support channels
Iterated on the module based on post-launch insights
Continuous improvement and optimization of the simulation module based on user feedback and platform performance
Key Activities:
Outcome: