Pricemoov

A Product Designer at global provider of next-generation price management and optimization solutions

Year
2022-2023

Client
Pricemoov. Paris, France / Worldwide

As the only product designer in the startup I provided

I

Research, interviews, planning, strategy creation, workshop holding & participation. CJM, UJM, ideating, UX architecture improvement

II

Close collaboration with the leadership, product managers, sales, CSM, front-end & backend teams. The whole process was user-centred, built on the agile & design-first approach.

III

Wireframing, UI, prototyping, iconography, data visualisation as a part of evolution, improvement and full redesign of the platform.

Case study 1

Creation, implementation & maintaining of the Design System

Background

We recognized the need for a cohesive and scalable design system to ensure consistency and efficiency across the Pricemoov Platform’s UI & UX.

Discovery Phase

Objective:

Key Activities:

Outcome:

Understand the current state of the platform, user needs, and future design requirements

  • Conducted a comprehensive audit of the existing UI components and design patterns

  • Collaborated with cross-functional teams to gather insights into user pain points and requirements

  • Researched industry best practices and emerging design trends

A detailed understanding of the current design landscape

Definition Phase

Objective:

Key Activities:

Outcome:

Define the goals and scope of the design system

  • Conducted a comprehensive audit of the existing UI components and design patterns

  • Collaborated with cross-functional teams to gather insights into user pain points and requirements

  • Researched industry best practices and emerging design trends

A detailed description of the design landscape and a list of design system requirements

Ideation and Design Phase

Ideation and Design Phase

Objective:

Key activities:

Outcome:

Create a set of reusable UI components and establish a visual language

  • Collaboration with developers.

  • Design and iteration on UI components such as buttons, forms, and navigation elements

  • Creation of the visual language, including a colour palette, typography, and iconography

A comprehensive set of UI components and a visually cohesive design language

Create detailed documentation for the Design System

  • Documentation of the design principles, usage guidelines, and accessibility standards

  • Development of a pattern library with code snippets for developers

  • Guidance on responsive design and interaction patterns

A well-documented design system ready for implementation

Documentation Phase

Objective:

Key Activities:

Outcome:

Collaborate with the development team to implement the Design System

  • Worked closely with developers to ensure seamless integration

  • Conducted training sessions to familiarize the team with the design system

  • Addressed any implementation challenges and iterated on components as needed

A successfully integrated design system into the Pricemoov platform

Development and Integration Phase

Objective:

Key Activities:

Outcome:

Testing and Iteration Phase

Conducted usability testing to identify any inconsistencies or usability issues

Objective:

  • Worked closely with developers to ensure seamless integration

  • Collected feedback from developers for iterative improvements

A refined and stable design system ready for broader use

Key Activities:

Outcome:

Adoption and Maintenance Phase

Promote the adoption of the design system and establish ongoing maintenance processes

Objective:

  • Conducted training sessions for new
and existing team members

  • Established a process for updating and maintaining the design system

  • Monitored usage and collected feedback for continuous improvement

An adopted and maintained design system that enhances efficiency and consistency across Pricemoov's platform

Key Activities:

Outcome:

“Miriam is a fantastic Product Designer and I have enjoyed our daily collaboration as part of Pricemoov’s product team. I especially appreciate Miriam’s unique talent to combine a modern and organized design language with user-centric and task-oriented design principles. By suggesting UX enhancements proactively, Miriam has tremendously contributed to our product success. She is a valuable asset for every product team!”

— Tobias Jauss, Senior Product Manager

Case study 2

Designing a simulation module

Background

Together with the Product team we recognized the need to enhance the platform capabilities by introducing a simulation module. 

The goal was to empower users to predict and analyze pricing scenarios, allowing for more informed decision-making. 

This case study delves into the design process of creating the simulation module.

Discovery Phase

Understand user needs, business requirements, and technical constraints

Objective:

  • Conducted stakeholder interviews to gather insights on user expectations and business goals

  • Collaborated with the development team to understand technical feasibility

  • Analyzed existing user data to identify pain points and areas for improvement

A comprehensive understanding of the requirements, user personas, and technical constraints

Key Activities:

Outcome:

Ideation Phase

Brainstorm ideas and concepts for the simulation module

Objective:

  • Held cross-functional workshops involving product managers and developers

  • Generated wireframes and mockups to visualize potential solutions

  • Prioritized features based on user value and business impact

A set of wireframes and mockups representing various design concepts, along with a feature roadmap

Key Activities:

Outcome:

Prototyping Phase

Create interactive prototypes to validate design concepts

Objective:

  • Developed high-fidelity prototypes using design tools

  • Conducted usability testing with a sample of target users to gather feedback

  • Iterated on the prototypes based on user input and stakeholder feedback

Validated design concepts, identified potential issues, and refined the user interface for optimal user experience

Key Activities:

Outcome:

Development Phase

Collaborate with the development team to implement the finalized design

Objective:

  • Worked closely with developers to ensure design feasibility

  • Conducted regular check-ins to address any design-implementation challenges

  • Provided design assets and documentation for a seamless development process

A fully functional simulation module integrated
into the Pricemoov platform

Key Activities:

Outcome:

Testing Phase

Thoroughly test the simulation module for functionality and user experience

Objective:

  • Conducted both automated and manual testing to identify and address any bugs

  • Collected user feedback through beta testing to ensure real-world usability

A set of wireframes and mockups representing various design concepts, along with a feature roadmap

Key Activities:

Outcome:

Deployment Phase

Gather insights from user adoption and assess the impact
on business goals

Objective:

  • Conducted both automated and manual testing to identify and address any bugs

  • Collected user feedback through beta testing to ensure real-world usability

A successfully deployed simulation module enhancing Pricemoov's pricing management platform

Key Activities:

Outcome:

Post-Launch Evaluation

Release the simulation module to users

Objective:

  • Analyzed user engagement metrics

  • Collected feedback through surveys and support channels

  • Iterated on the module based on post-launch insights

Continuous improvement and optimization of the simulation module based on user feedback and platform performance

Key Activities:

Outcome:

Thank you!